3two1GO is about communications, using the best combination of images and words to convey an emotion which resonates with the viewer. In today's world, the format may be a website, a blog, a smartphone message, a Facebook® page, or (go figure!) even a traditional print or broadcast ad or editorial content. All of us are bombarded daily with messages and images clamoring for our attention. Standing out among these requires laser focused understanding of the target audience and how they communicate, thought provoking messages, and eye-grabbing imagery. Being found among the clutter and invoking a positive response requires an integrated marketing strategy encompassing state-of-the-art search engine optimization, outstanding websites, e-commerce technology, social networking and email campaigns and carefully executed brand management. Young people today (including myself) are cynical, iconoclastic, and savvy. We communicate with each other through media unknown a decade ago. We rely on each other for product testing and reviews, not Consumers Report or Mobil Travel Guide. We do a lot of research before spending our money. As with each successive generation, marketing to us requires a completely new approach; one based on our values, not those of our parents and teachers. My career to date has been focused, literally, on creating images which generate an emotional response, and then working with a team to incorporate them into the most appropriate of today's multifaceted media. These have been in the form of photography and website conceptual design. My work has also included search engine optimization and web marketing for the retail industry.